Monday, May 02, 2016

The Platform Wars

Facebook and Twitter, Digiday reports, are now actively working to prevent publishers from using their platform to promote Snapchat—including disabling deep-linking and discouraging the use of "snapcodes" (scannable Snapchat icons) as their avatars.

Nothing new here, of course. (Remember when Twitter stopped allowing Instagram photos to appear in feeds?) But it does indicates that Snapchat has now started to reach scale beyond just a messaging platform. So I guess I've got to start Snapchatting now, too?

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