My Favorite Pimento Cheese Ad

While writing the installment on pimento cheese in my Southern food icons series for Serious Eats, I was reminded of my favorite ad from my collection, which was for Elkhorn Pimento Cheese from the J. L. Kraft & Brothers Company of New York. The best part of all is the little gremlin guy down in the lower right corner, the perfect embodiment of the vogue for industrial food in the early part of the century because of worries about ensure pure, sanitary food.  Click on the ad to enlarge it if you want to read the text, which I think is priceless.

Pimento Cheese Ad, Ladies Home Journal (September 1920)